Kampgrounds of America (KOA) just lately launched their 2021 North American Camping Report and their KOA 2021-2022 Tenting Omnibus Survey outcomes, showcasing current adjustments in camper demographics and the tenting business.
Range within the nice outside is on the rise
Of 2020s 10.1 million first-time campers, 60% have been individuals of colour or from non-white communities. And practically half of first-time Black and Hispanic campers shared that they began tenting final yr for causes instantly tied to the COVID-19 pandemic.
36% of campers mentioned that security was their prime precedence when it got here to tenting and selecting a campsite. Within the final 12 months, situations of feeling unsafe whereas tenting due to one’s race, gender, sexual orientation, or incapacity have decreased by 7%.
Stories additionally present that personal campgrounds have been a number of the most secure areas for girls and folks of colour to go to the outside, with 90% of holiday makers saying they felt secure and comfy whereas tenting at privately-owned websites.
Younger and energetic
Tenting is attracting youthful generations. The vast majority of campers, together with 60% of first-time campers, have been underneath 40 years-old in 2020. GenZ campers have been the least more likely to solo camp, with 96% opting to camp with buddies, household, and/or different people.
Likewise, the variety of teams tenting with youngsters elevated 5% within the final yr, as extra households turned to tenting as a trip outing.
Learn the full Kampgrounds of America report here.
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